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Audi Q6 Release Date

Posted: Wed Aug 11, 2021 6:03 pm
by Rob
Audi will unveil the Q6 e-tron in the second half of 2022. In the press release detailing the A6 e-tron concept in April, the company said that it plans to unveil its first PPE platform production model in the second half of 2022. Audi customers should be able to take delivery of the car in late-2022.

Re: Audi Q6 Release Date

Posted: Fri Nov 12, 2021 11:43 am
by Rob
The Q6 e-tron will likely be available to purchase directly from Audi in European markets. Volkswagen started switching to the agency model in 2020, and now, Audi plans to adopt this sales model, as per a report from Automobilwoche.

Audi may adopt the agency model in Germany, the UK, Sweden, France, Italy, Spain, Ireland, and Poland initially. It doesn’t expect to finalize the related negotiations with retail partners before 2022, though. The Q6 e-tron launch could mark the start of the new sales model at Audi.

The role of the dealer changes to a sales agent under the agency sales model. The dealers do have an involvement in the sales process, and they receive the same commission and bonus as in the showroom business, but the company handles the price negotiations. The dealer doesn’t need to finance the vehicles in advance, and the company bears the inventory and the costs associated with showroom vehicles.

Audi isn’t making money on the e-tron models currently, but that could change by the time it launches the Q6 e-tron. Duesmann has told Der Spiegel (via QuattroDaily) that e-tron models will start generating profit in three years. With battery prices reducing year after year, higher economies of scale with more product launches, a rise in EV demand in core markets, and other measures/factors such as incentives, the company could bring down the cost of e-tron models significantly by the middle of the decade. Currently, the e-tron and e-tron Sportback are available worldwide, while the e-tron GT, Q4 e-tron, and Q4 Sportback e-tron have started launching globally.